Artify AI DOC

🎨 Artify AI

AI-Powered Marketplace Assistant for Local Artisans
Empowering Traditional Craftsmanship through Generative AI and Data Intelligence

🌍 Introduction — The Need for Digital Empowerment

India’s artisan community represents one of the largest creative sectors in the world — a living legacy of tradition, craftsmanship, and skill. Yet, these local creators often struggle to compete in a marketplace dominated by mass-produced goods and digitally optimized global brands. Many artisans lack access to advanced marketing tools, storytelling mechanisms, and market analytics — making it difficult for them to grow beyond local fairs or regional exhibitions.

Artify AI was built to change that. Designed as part of the H2Skilles Gen AI Exchange Hackathon, this project is a comprehensive AI-powered platform that acts as a digital companion for artisans — helping them create compelling stories, understand global market trends, optimize pricing, and promote their products across digital platforms.

Problem Statement: Create an AI-driven platform that helps local artisans market their craft, tell their stories, and expand their reach to new digital audiences.

🚀 Our Vision — Blending Heritage with Innovation

The heart of Artify AI lies in its vision — to democratize AI for artisans. We believe that technology should not be a privilege of large enterprises alone, but a tool that empowers the smallest creators to connect with the largest audiences.

By combining AI storytelling, data-driven insights, and sustainability intelligence, Artify AI transforms the way crafts are perceived, marketed, and sold.

“AI doesn’t replace artisans — it amplifies their art.”

🧩 Platform Overview

Artify AI is not just a website — it’s a digital ecosystem. Our Next.js-based platform integrates multiple AI models, Firebase authentication, cloud databases, and dynamic data visualization to deliver an interactive and intelligent experience for artisans.

Core Modules:

• Story Generator — Generates authentic narratives and provenance cards using Gemini AI.
• Trend Finder — Identifies market trends and SEO keywords for visibility.
• Craft Score — Calculates optimized pricing, sustainability, and improvement tips using Cohere AI.
• Market Demand Analysis — Displays demand graphs, competitor data, and predictive insights.
• Ad Creatives — Creates AI-driven promotional content and video scripts for artisans.
• My Library — Stores generated stories and provenance cards securely for reuse.

⚙️ Architecture and Workflow

System Architecture:

• Frontend: Next.js (React-based, SSR optimized)
• Backend: Firebase Firestore + Cloud Functions
• AI Models: Gemini Flash 2.5 (for storytelling & trends), Cohere Command-03-2025 (for analytics & ads)
• Authentication: Firebase Auth with OTP and Email Verification
• Visualization: Chart.js and D3.js for interactive graphs

Workflow:

1. User logs in or signs up through Firebase Authentication.
2. Uploads a product image and description.
3. Gemini AI generates a story and provenance card.
4. Trend Finder suggests relevant hashtags and SEO terms.
5. Craft Score evaluates sustainability and optimized cost.
6. Market Demand visualizes trends and predicts growth for the product.
7. Ad Creatives generate scripts and captions for social platforms.
8. User saves stories in My Library or downloads reports.

🌟 Detailed Feature Breakdown

1️⃣ Story Generator & Provenance Card

Storytelling is central to artisanal heritage. Using Gemini Flash 2.5, Artify AI converts simple text and product images into beautifully crafted stories that highlight the artisan’s journey, inspiration, and craftsmanship.

The generated Provenance Card acts as a digital authenticity certificate — showcasing origin, material, and sustainability.

Example: “Handwoven with care in Pune, this scarf embodies generations of artistry — each thread telling a tale of patience and beauty.”

2️⃣ Trend Finder

The digital market evolves rapidly. Artify AI’s Trend Finder uses language understanding and data mining to extract trending styles, patterns, and topics. It generates SEO keywords and hashtags that help artisans reach global audiences organically.

• Analyzes generated story content
• Identifies trending materials, patterns, and color palettes
• Generates SEO-rich hashtags like #HandloomHeritage or #SustainableCraft

3️⃣ Craft Score

Pricing artisanal products fairly is a challenge. The Craft Score feature uses AI reasoning and mathematical formulas to optimize pricing, estimate sustainability, and provide actionable improvement tips.

Inputs: Cost, material, energy consumption, time.

Outputs:

• Optimized and negotiated pricing
• Sustainability score (0–100%)
• Recommendations for sustainable material usage

Formula:

Sustainability Score = ((M + T + E) / C) × 100
Where: M = Material Efficiency, T = Time Efficiency, E = Energy Efficiency, C = Cost Factor

4️⃣ Market Demand Analysis

Using historical and predictive data modeling, Artify AI visualizes market demand trends for the artisan’s product. It prevents false analysis by rejecting random inputs and offers meaningful business insights like competitor regions and growth opportunities.

Graphs are generated using Chart.js and can be downloaded as PDFs.

5️⃣ Ad Creatives

Marketing doesn’t need to be complex. Artify AI generates platform-specific ad copies and video scene outlines compatible with Sora AI.

Example Output:
Scene 1: Hands weaving.
Scene 2: Close-up of fabric texture.
Scene 3: Tagline — “Crafted by Heart, Perfected by Heritage.”

6️⃣ My Library

Every artisan’s digital journey is preserved in My Library. From generated stories to provenance cards, users can revisit, reuse, and download their creations. The system ensures full data security with Firebase rules and user-level encryption.

🔐 Security and Privacy

Artify AI prioritizes data integrity. All user information — including uploaded images, profiles, and generated content — is stored in Firebase Firestore with strict access rules.

• Email and password authentication
• First-time login welcome mail
• Multi-theme UI: Light, Dark, and Default
• Secure API key management using .env files

💻 Tech Stack Overview

Category	Tools Used
Frontend	Next.js, Tailwind CSS
Backend	Firebase Cloud, Firestore
AI Models	Gemini Flash 2.5, Cohere Command-03-2025
Visualization	Chart.js, D3.js
Deployment	Firebase Hosting / Vercel
Authentication	Firebase Auth

📊 Real-World Impact

Economic:

Enables artisans to expand reach, attract customers, and generate higher revenue through optimized digital visibility.

Social:

Preserves culture by transforming traditional crafts into digital storytelling experiences.

Environmental:

Promotes sustainability by guiding artisans toward eco-friendly production methods.

🧠 Future Roadmap

• 🌍 Multilingual support for regional Indian languages
• 🪶 Blockchain integration for provenance verification
• 🛒 E-commerce integration with Etsy & Amazon Handmade
• 🤖 Conversational AI chatbot for artisan support
• 📹 Full integration with Sora AI for video generation

🏫 Project Information

• College: MIT ADT University, Pune
• Department: Computer Science — AI & Edge Computing
• Program: H2Skilles Gen AI Exchange Hackathon
• Submission Date: 2 November 2025

👩‍💻 Team Artify AI

• Yash Tagunde — Team Lead & Project Manager
• Tanmay Khedekar — AI/ML Engineer & Lead Developer
• Shrishant Madke — Backend Developer & Researcher
• Vedant Patil — Frontend Developer

🌐 Links

• Deployed App: artifyai-599463248805.asia-south1.run.app
• GitHub Repo: github.com/yashtaggy/Artify-AI
• Email: info.artifyai@gmail.com

© 2025 Artify AI | Built with ❤️ by Team MIT ADT University | Powered by Gemini & Cohere